But it hasn’t, and today the App Store is a confusing mess, recently made even worse with the addition of ad slots in search, on the front page and even on the product pages themselves. View image in fullscreen A rush to beat the clones … Vampire Survivors Photograph: PRĪpple could have reinvested a greater fraction of the billions it has earned from mobile games to make the App Store a good place to find fun, interesting games to fit your tastes. Recently a fake ChatGPT app made it through app review and quickly climbed the charts before someone noticed and pulled it from sale. Late last year, the developer of indie hit Vampire Survivors said it had to rush-release a mobile edition to stem the flow of App Store clones and copycats. Brazen Pokémon rip-offs make it through surprisingly often too. In 2016, a hilariously fake “ Minecraft 2” was approved for sale by the App Review team and made it all the way into the Top 10 chart before it was pulled from sale. Meanwhile, some brazen clone sails through the app review process no sweat. Developers are being treated with contempt. Ask any staffer at a mobile game studio and they’re guaranteed to have an app review horror story involving their game being repeatedly rejected for an arbitrary reason, or removed from sale entirely. The woefully understaffed team of app reviewers couldn’t handle the volume of games coming through – and seemingly still can’t today. View image in fullscreen Lucas Pope’s award-winning Papers, Please. Developers released their games for free and made their money from the in-app purchases of a small number of high-spending players – termed whales – instead of asking everyone for cash upfront. At the same time, free-to-play happened, and the mobile game gold rush was on. Recent privacy policies – including the introduction of that “ask app not to track” pop-up you will have seen again and again – have even actively harmed the mobile games business.Īs the App Store grew and grew, Apple’s small App Review team in Cupertino, California, which checks whether a game should be approved for sale or not, was overwhelmed. It takes a tasty 30% cut of almost every in-app purchase while doing next to nothing to earn that fee. It seemed to create a whole new games ecosystem by accident, and ever since has presided over it like a contemptuous landlord. So what did Apple do next? Nothing really. Apple seemed to create a whole new games ecosystem by accident, then presided over it like a contemptuous landlord All true breakthrough games for developers that had never had global hits before. And not just indie games but mainstream bangers: Spry Fox’s brilliant Triple Town, Rovio’s Angry Birds Flight Control Doodle Jump Cut the Rope Drop7 Jetpack Joyride New Star Soccer.
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